I created this icon set for LifeFuels: a beverage tech company currently focused on performance athletes. They needed a design language that was minimal and dynamic. Given that their flagship product is a Smart Bottle, I used the idea of a "vessel" to develop the brand language and add some personality without overdoing any of the icons.

I designed these icons using the LifeFuels' design language to abstract some traditional holiday motifs (Wreath and Holly Cluster) for use on print mail inserts, social media, and email.

I designed these icons for LifeFuels to denote the function classes of their flavored multi-serving supplement Pods. The design language of the icons was inspired by how the product works: a dispense and dispersion of a concentrated entity into a larger volume. The halftone treatment is also meant to give a dynamic energy to the icons which further support the athletic tone of the product.